Don’t Let Your Phone System Get in the Way of Growing Your Business

Austin, like many cities, is facing a new reality in regards to how much businesses rely on technology to remain competitive. As communication is key to success, it makes sense to focus on finding ways to increase and improve communication.

Technology Changes How Businesses Operate

Today’s businesses are beginning to realize that technology is the engine driving the current business environment. As such, businesses who refuse to take advantage of it will quickly find themselves uncompetitive. The fact is, if your organization allows your technology to be a bottleneck, you may soon find your competitors pulling ahead. 

One recurring theme of discussions concerning business technology is that many organizations—including local governments—are unfamiliar with the technology they rely upon. While most issues tend to focus on cybersecurity, there are other areas which can affect a business’ long-term viability. 

Maintaining your business’ momentum can be difficult in today’s business environment in which customers can gain services from any location at the click of a button. The greatest advantage modern businesses have over previous generations is the ability to communicate.

In today’s always-on environment, being readily available is no longer a perk, it’s expected. Now more than ever, communication is key to business success and like most business practices, it has changed due to technology. If your organization hopes to attract customers, it needs to remain in touch with them. If your organization is still using traditional methods of communication then it will need to reevaluate how it communicates.

In a digital world, it only makes sense to embrace digital forms of communication. While so many organizations have invested in digital assets, many are still using traditional analog telephony as a means of communication. If you’ve committed to updating your business, the first thing your business should consider is VoIP.

What is VoIP?

Voice over Internet Protocol (VoIP) which is digital is usually less expensive than using a traditional analog phone system provided through your phone company. While the cost benefits should be a good reason to choose VoIP, there are considerably more benefits that come with implementing a switch to VoIP. Voice over Internet Protocol is simply a way of saying that instead of using traditional analog phone lines, your communication services are transmitted via the internet. These digital services grant your business the ability to make calls, utilizing a feature-rich platform that provides all the services that your traditional phone system offers, for a fraction of the cost per user. 

What Are Additional Benefits of VoIP?

While cost reduction is often the primary benefit smaller businesses focus on when considering migrating to VoIP, there are considerable other benefits besides those related to cost. These benefits include:

• VoIP is Easier to Manage: Switching to VoIP eliminates your team needing to work with another vendor to get their job done. Most importantly, VoIP doesn’t need special equipment to implement, it can use the same hardware as your existing LAN.
• VoIP Unifies Communications: Investing in VoIP unifies your organization’s communications. No more conflicts between how your mobile, in-house, and remote workers communicate. VoIP allows your team to have the same experience when communicating with each other and your customers. 
• VoIP Increases Functionality: VoIP allows smaller businesses the ability to have access to enterprise-level features such as voicemail-to-email transcription, interactive voice recognition, and integrated chat… all features that can be prohibitively expensive when using PBX systems.
• VoIP Allows Easy Scalability: If you ever needed to add another team member using a traditional PBX system, you know it isn’t a straight-forward process. VoIP allows you to add another user simply by adding a line to your existing VoIP plan.

VoIP is Designed For The Modern Office

When considering if your organization can benefit from VoIP, one thing to add to the equation is how modern businesses operate in today’s business environment. No longer are team members regulated to their office cubicles. Remote work has become a norm in today’s office, and allowing your team the ability to be productive in and out of the office is essential. The question your organization needs to ask is whether or not they have adapted the technology needed to remain competitive. The ability to support a remote workforce is an effective metric to consider.

The concept of effective communication in the modern office goes beyond the ability to answer a call on the road. True communication relies on the ability to participate in the conversation, including video chat, multi-way communications, and more. Something that can’t be easily done, if at all with traditional telecommunication services.

Investing in VoIP allows your employees to make their typical business calls, without the need to physically be in the office to fully participate and have access to feature-rich services. This means they can use the same business number, use their home computer or mobile device to take or make calls from anywhere that they can establish an Internet connection. The benefit of which is to provide your customers with the same level of service whether your team is in or out of the office.

VoIP Makes Sense For Modern Businesses

VoIP provides a business of any size access to enterprise-quality telecommunications. In today’s highly competitive market, communication is key to success. Further, most smaller businesses run on tighter margins and any opportunity to save money should be considered.

VoIP makes a lot of sense for small and medium-sized growing businesses seeking to remain competitive and those interested in taking the lead. If you’re not sure if VoIP is for you or how to get started, call Capstone Works today to schedule an appointment to discuss your options at  (512) 343-8891.